Are you thinking about taking up Digital marketing courses in Bangalore? Or wondering if Digital marketing is the right course for you? Then you are at the right place.
In this article, we will help you answer all the questions you have and pick a digital marketing institute/course in Bangalore that can help you obtain your dream job?
Here are a few things you need to ask yourself before deciding to join the best digital marketing institute in Bangalore in order to make an informed decision.
Do you prefer online courses or classroom-based courses?
- How much are you ready to invest for learning this course?
- What is the objective of you taking up the Course?
Job Seeker – Are you Looking for a Job after the course or
Business Owner – looking to promote your Business or
Freelancing – are you looking to make a career through Freelancing after the course or Blogger – are you pursuing this course as a hobby or wanting to make passive income through blogging.
Because the definition of best institutes depends on what you are looking for and also based on your objective?
Before we finalise on the best digital marketing institute in Bangalore, let’s first understand what digital marketing is.
What is Digital Marketing ?
Digital Marketing is the process of promoting a business or product by reaching out to the target audience or potential buyers through an online medium, such as search engines, social media platforms, mobile apps or through emails.
Marketing campaigns, both digital and traditional, have one target in mind: reaching their potential clients. Where they differ is in the platform they utilize.
The main objective of any business or a company is to build brand value, sell their products or services to the customers and make those customers happy so they become their loyal customers.
In earlier days brands used to invest lots of money in Advertising their products through Television, Radio, Newspaper, Billboards, Pamphlets and so on because their potential buyers spend a lot of their time in these places. Now in this digital world with the revolution of the internet and smartphones 90% of the users spend most of their time on the internet and so the brands are shifting their marketing budget from traditional marketing to Digital marketing.
Is the Digital Marketing Boom Real or just a hype in India?
As we discussed earlier 90% of the population in India is moving to the Internet and so are the Brands.
But the sad part is that the Demand exceeds the supply of digital marketers in India. Many brands are finding it difficult to find digital marketers with the right skill set. There is a huge gap between the demand and supply for digital marketers especially in india.
Due to the pandemic caused by the Corona wave in India the demand for Digital marketers has rapidly grown as most of the businesses started selling their products and services online due to the impact of Lockdown.
Now that we know the demand of the industry let’s understand how you can pursue this course further.
How to learn Digital Marketing:-
Digital marketing is something which any one can Learn and there are a huge amount of resources that are available online. But it all depends on how authentic those online resources are.
- Online or Offline instructor Led Training from Digital Marketing Institutes:- You can Learn Digital marketing by joining a training institute which offers instructor led hands-on training with placement assistance. This is best suitable for people who are freshers who are job seekers or for people who have experience in similar domains and wanted to make a career or looking for a career switch in digital marketing. Where you will gain practical knowledge with doubts clarified then and there with Placement assistance. But as it is Instructor led training with personal assistance the fees might vary from 15,000 to 1 Lakh Rupees based on the Institute
2. Online Self Paced Learning :- You take up online courses from websites like Udemy, Lynda and more at an affordable price. You will also have the option of choosing individual modules rather than learning all modules of Digital Marketing. This Option is best suitable for working professionals who want to upskill or enhance their knowledge or for Business Owners who can’t dedicate specific time slots for learning or For People who want to understand the Basics of Digital Marketing. Not advisable for Freshers or Serious Job Seekers.
3. Self Learning from Free Online Resources:- Learning by watching youtube videos and reading blogs that are available online. But through this you also need to create your own blog and implement what you have learnt online or else the learnings will remain just as information and will not become a skillset. Best suitable for people who like reading blogs and are self learners.
Top 15 Digital Marketing training institutes in Bangalore :-
As the demand for digital marketers increases at a rapid speed and so is the number of institutes in Bangalore trying to teach digital marketing in India. So after analyzing many training institutes based on course curriculum, fee structure, duration, certifications, placement assistance and the reviews we have made a list of top 20 best digital marketing training institutes in bangalore which provide in-depth hands-on training with placements.
Web Marketing Academy:-
Web marketing academy is a dedicated digital marketing training institute located in Indiranagar, Bangalore founded by Suresh babu in 2011 offers One to one classroom based advanced Digital marketing management training course where you will learn from basics to advanced level of each topic with hands-on practical live classroom sessions. The course is specially designed for Students / freshers who want to make a career in digital marketing with over 200+ hours of classroom training including live projects, case study discussions, guest lectures, outdoor classes and more. In this 3 Months course you will get to learn 40+ modules and get exposed to 30+ digital marketing popular tools.
Mode of Training:- Classroom Training
Course Duration:- 3 to 4 Months
Course Fee:- Rs. 49,000 + GST
Training Location:- Indiranagar, Bangalore
Apponix Training Institute:-
Apponix is one of the highly rated training institutes that offers a wide range of professional IT Courses like Website design and development, python programming, Dev ops, cloud computing, Mobile app development ( IOS and Android ), Digital Marketing and many more. Apponix provides Digital marketing courses both in Online and Classroom based training focusing on personal attention for each student with a max batch size of 8 to 10 students per batch. They have 3 branches in Bangalore located at Marathahalli, Rajajinagar and Banaswadi, they also have branches in Pune and Hubli. The Course is taught by multi faculties who have over 10+ years of industry experience and the overall course is covered in 60 hours which covers 40 hours of Digital marketing concepts plus 20 hours of advanced digital marketing topics where the classes happen from Monday to Friday. You can avail 0% interest EMI on most of the job oriented courses from Apponix which will help the students to pay in easy installments without paying any extra.
Mode of Training:- Online and Offline Training
Course Duration:- 60 to 80 hours – Monday to Friday
Course Fee:- Starts from 16,000 Rs and Vary based on the mode of training.
Training Location:- Rajajinagar and Marathahalli
Besant Technologies:-
Besant technologies is one of the leading software (IT) training institutes in India that offers courses not only in Digital marketing but also on leading technologies like full-stack Development, python, DevOps, data science, angular, AI, Ethical hacking, IoT, Big data, Hadoop and more. They have more than 15+ Branches in Bangalore and Chennai. The digital marketing course at Besant technologies is taught by Google certified professionals which covers from basic to advanced level of each topic that helps you to become an expert in modules like SEO, PPC, SMM, Video marketing, email marketing, content writing, and more. The course offered here is of 30+ hours duration available in both online and offline mode and done training for 800+ batches.
Mode of Training:- Online and Offline Training
Course Duration:- 30+ hours – Monday to Friday
Course Fee:- 15,000 Rs for Online Training and 25,000 Rs for Classroom one-to-one training.
Training Location:- BTM Layout, Rajajinagar, Marathahalli, Jayanagar, Kalyan Nagar, Electronic city, Indiranagar, Hsr layout, and Hebbal.
Chee-Ron’s Digital marketing training Institute:-
Chee-Ron’s located in BTM 2nd stage offers 2 months of certified digital marketing course focusing on 90% of practical-based hands-on training where you will be creating a blog on your own and practicing various digital marketing strategies in that blog. They claim that they have a 95% successful placement rate and also provide 100% placement assistance. In this course, you will get to learn 26+ Modules of digital marketing and 35+ free tools. You will also get 60 days internship program along with 1 year of free student support after successful completion of the course. They also provide separate training only for individual modules like SEO Course, PPC course, SMM course whereas if you don’t want to opt for the complete digital marketing course then you can choose for these individual module courses.
Mode of Training:- Online and Offline Training
Course Duration:- 2 Months
Training Location:- BTM Layout 2nd stage, Bangalore.
Digiperform:-
Digiperform is one of Asia’s leading digital marketing training institutes which has training centers all over India in more than 20+ cities with over 40+ branches. They have trained more than 24000+ students and organized 850+ batches. In this program, you will be learning 50+ modules and get exposed to 100+ live tools which are used by industry experts and agencies in their day-to-day digital careers. Digiperform offers different types of digital marketing programs based on your educational qualification and also based on your Role or current job Profile. They offer both offline and Online training. Along with the course, you will also get an LMS that contains high-quality explainer videos for all topics which you can access 24*7 anytime from anywhere with over 100+ PPT presentations, Quizzes, tasks, and also a program tracker to evaluate the progress of your learning.
Mode of Training:- Online and Offline Training
Course Duration:- Depends on the Program you choose starting from 2 months.
Course Fee:- Depends on the Program you choose.
Training Location:- Indiranagar, Bangalore
Digital Academy 360:–
Digital Academy 360 offers 2 different types of Digital marketing training programs, One is Postgraduate Programme in Digital Marketing and AI and the second is a Skill diploma program in Digital Marketing.
The PG digital marketing program is an 8 Months blended course with over 720+ hours of training where 12 courses are covered in 1 program, with over 40+ tools thought and 25+ case studies shared with the students. They also have a unique fee structure called pay after placement, the fee for this program is 1,50,000 Rs which you can pay in 24 months of Installments at a 0% interest rate. But if you want to opt for the payment after the placement option then the fee will be 2,25,000 Rs including GST which again you can pay in 28 months Installments after you get the job.
The skill diploma program in digital marketing is a 4 months course delivered in both online and offline mode which is 4 courses in 1 program 2 where you will explore 25+ tools and work on 5+ live projects. Digital Academy 360 has trained more than 30000+ students with over 1000+ hiring partners and has branches in 4 cities. They also provide an LMS that consists of prerecorded audio and video sessions, study material, and PPT presentations.
Mode of Training:- Online and Offline Training
Course Duration:- 8 Months for the PG program in Digital Marketing and 4 months for the Diploma program in Digital Marketing.
Course Fee:- 1,50,000 Rs for the PG Program.
Training Location:- Jayanagar, Malleswaram, Indiranagar, HSR Layout, Hebbal, and Marathahalli.
Digital Kora:-
Digital kora is one of the reputed digital marketing training institutes located in Marathahalli, Bangalore trained around 5000+ students in the past 8 years. They offer a 2 months digital marketing course where you will learn 40+ Modules and 50+ tools covered during this program with 20+ certifications. They offer both offline and online digital marketing courses which you can choose from weekday and weekend batches. You will also get access to LMS and 100% Placement support. Apart from Digital marketing they also offer Individual certification courses like Search engine optimisation Course, PPC course, Social media marketing course, Email Marketing course, and more
Mode of Training:- Online and Offline Training
Course Duration:- 2 Months.
Training Location:- Marathahalli, Bangalore.
Digital Monk:-
Digital Monk is known for its services as a digital marketing agency as well as an academy for its training. They work as an Agency plus Academy model so get a chance to work on Live projects. They offer one of the most Comprehensive and practical based training programs in digital marketing which is a 2 month course which comprises 50+ Modules with 15+ Industry certifications led by 5+ Digital marketing experts with 100% Placement assistance. They also have a 10 days refund policy if you are not satisfied with training.
Mode of Training:- Online and Offline Classes
Course Duration:- 2 Months.
Course Fee:- 30,000 + GST
Training Location:- BTM Layout 2nd Stage, Bangalore.
Edureka:-
Edureka is one the most popular online Software IT training Education portal where you can choose from 100+ live online courses which are suitable for freshers and working professionals. This Instructor Led live course is delivered in 10 sessions with each session lasting 3 hours. You will get lifetime access to LMS where presentations, quizzes, installation guides & class recordings are available with 24×7 online expert support for technical queries.
Mode of Training:- Online Classes
Course Duration:- 30 Hours ( 10 Sessions each of 3 hours )
Course Fee:- 17,995 Rs
Simplilearn:-
Simplilearn is one of the world’s leading online training providers which has trained more than 30,00,000+ professionals with around 2000+ highly qualified trainers. Since its inception in 2009, SimpliLearn has been offering 400+ professional IT courses Led by industry experts. The Digital Marketing PG certification program and Digital Marketing specialist program co-developed by Facebook and simplilearn is a 6-month certification program delivered at a 5 to 10-hour training per week rate.
Mode of Training:- Online Classes
Course Duration:- 6 Months
Course Fee:- Depends on the Program.
Upgrad:-
Upgrad, the country’s largest e-learning provider, is offering an advanced certificate program in Digital Marketing and Communication in collaboration with MICA. You will gain expertise in Social Media, Content Marketing, Branding, and more through this course. Over 30,000 professionals have already participated in the course. Upgrad’s Digital Marketing course is a 32 – 50 Week Program that features 4 specializations taught by Industry experts from Facebook, MICA, Razorpay, and more. As part of the program, you can access a video library and 80+ other tools. Additionally, you will receive personal feedback on your resume and a mock interview from hiring managers.
Mode of Training:- Online Training
Course Duration:- 32 to 50 Weeks ( 200+ Hours of Learning)
Course Fee:- Starts from Rs. 1,05,045 and goes upto Rs. 1,52,245 including taxes depending on the number of specializations you choose.
IIDE:-
IIDE is one of the best online digital marketing training institutes in Bangalore, India with the top notch faculty. The Digital marketing program is delivered with 70+ hours of Live online sessions plus 40+ hours of video content along with 20+ industry popular tools covered under this program. You will be provided with 8+ brand projects, with one to one mentoring and get help in resume and interview preparation. They also provide 100% placement assistance. Apart from regular Digital marketing course they also have a MBA postgraduate program in digital marketing which is an 11 Months course where you will get 600+ hours of learning with 13+ live projects and also get 2 months of Internship as part of this program.
Mode of Training:- Online Training
Course Duration:- 4 Months for Weekday, 5 Months for Weekend, 11 months for PG in Digital Marketing Program
Course Fee:- Rs. 72,033 + Taxes for 4 to 5 months course and Rs. 4,00,000 + Taxes for PG Program also available at no cost EMI.
Institute of Marketing:-
The Institute of Marketing is one of the leading Digital Marketing training institutes in Bangalore, founded by passionate professionals, offering you the best Digital Marketing Courses in Bangalore, taking your Marketing and Management studies to a whole new level. Through tailored classroom training, students are able to gain practical exposure, while learning from the best and foremost industry experts. This 2 months Digital marketing training program includes 150+ hours of classroom training covering over 50 modules along with 8+ industry recognized certifications and 100% placement assistance, that includes help in resume preparation and mock interview practice, so you become a confident digital marketer and get hired.
Mode of Training:- Online and Classroom Training
Course Duration:- 2 Months
Course Fee:- Rs. 45,000
Institute Location:- Salarpuria TouchStone, Outer Ring Road, Kadubuseenahalli, Bengaluru.
AIMA (All India Management Association) :-
AIMA offers Online Professional Diploma Course in Digital Marketing in Collaboration with Digital Vidya. AIMA Located at Lajpat Nagar, Delhi offers 5 Months (60 Hours) of online Live instructor led training along with 12 online projects with flexible timings on both weekdays and weekends. The Course is Divided into 7 modules like Search engine optimization(SEO), Search engine advertising(SEA), Social Media Marketing(SMM), email marketing, web analytics, mobile marketing and content and blog marketing and taught by industry experts. The best part of the training is over 40% of the training time is dedicated to Hands-on live projects to practice and Case studies relevant to the course modules.
Training Institute Location:- Lajpat Nagar, Delhi
Mode of Training:- Online Training
Course Duration:- 5 Months
Course Fee:- 36,000 Rs + 18% GST Which can be paid in 2 installments.
The Course fee includes Training, Certification exam fee and Study material.
Amity University Online:-
Amity University offers online PG in MBA with specialization in Digital Marketing Management which is a 2 year PG program consisting of 4 semesters where digital marketing is covered in semester 3 and 4. This Online MBA program is India’s first online university-approved by the Distance Education Board, a bureau of the University Grants Commission and is ranked at #33 globally and #1 in India and taught by world class faculty having years of experience as Digital Marketers and also offers placement assistance with virtual job fairs. The eligibility for this program is you need to have a degree to take the course.
Mode of Training:- Online Training
Course Duration:- 2 years ( 4 Semesters )
Course Fee:- 2,55,000 Rs if you do one time payment or Semester wise payment options @Rs. 70,000 per semester, you can also opt for hassle free zero interest emi plans.
Top 6 Udemy Digital Marketing Courses :-
Founded in 2010, Udemy is a global marketplace for learning and teaching online where more than 17 million students are taking courses in everything from programming to yoga to photography. The Udemy platform allows anyone with a great idea to create a course, upload it, and market it to students around the world.
1. The complete Digital Marketing Course – 12 Courses in 1′ created by Rob Percival and Daragh Walsh is one of the most popular courses on Udemy for Digital Marketing. Over 6,50,000+ Students have registered for it, and over 1,46,000+ students have rated it 4.5 / 5. With a duration of 22.5 hours of lessons and 35 articles and 10 downloadable resources, this course covers 12 modules such as SEO, YouTube Marketing, Facebook Marketing, Google Adwords, Google Analytics, Social media marketing, WordPress and more.
Course Duration:- 22.5 Hours
Course Fee:- Rs. 700
- Digital Marketing Masterclass – 23 Marketing Courses in 1 created by Phil Ebiner, Diego Davila is the second most popular course on Udemy for Digital Marketing. The course has been enrolled by more than 2,20,000 students and has received a 4.4/ 5 rating from around 18,000 students in total. There are 35.5 hours of video lectures covering topics like branding, content marketing, social media marketing, search engine optimization, Google ads, and email marketing. Additionally, there are 18 articles and 25 downloadable resources included with this course.
Course Duration:- 25.5 Hours
Course Fee:- Rs. 700
2. Mega Digital Marketing Course A-Z: 12 Courses in 1 Created by Pouya Eti, Alireza Etemadi is also one of the popular courses on Udemy which has been already chosen by 1,06,000+ learners and over 10,000 students has given the ratings as 4.5 out of 5. This course offers 68 hours of video lectures covering topics such as wordpress, keyword research, SEO, email marketing using mail chimp, copywriting, Google analytics and the use of automation tools. Furthermore, there are 22 articles and 102 downloadable resources included in the course.
Course Duration:- 68 Hours
Course Fee:- Rs. 700
3. Digital Marketing Masterclass:Get Your First 1,000 Customers – Created by Evan Kimbrell – 74,000+ Students – 2500+ rated 4.5 out of 5 – 26.5 Hours of videos – 14 Articles – 153 Downloadable resources.
Course Duration:- 26.5 Hours
Course Fee:- Rs. 700
4. Learn Digital Marketing (12 courses in 1 ) – Created by Jacek Kulak – 66,000+ Students – 600+ rated 4.4 out of 5 – 5.5 Hours of videos – 1 Practice Test – 3 Downloadable resources.
Course Duration:- 5.5 Hours
Course Fee:- Rs. 700
5.The Ultimate SEO, Social Media and Digital Marketing Training – Created by Ing. Tomas Moravek, Beck Robertson, Hazel Owens, Thomas Talavera Karslake – 65,000+ Students – 1900+ rated 4.4 out of 5 – 95 Hours of videos – 1 Article – 145 Downloadable resources.
Course Duration:- 95 Hours
Course Fee:- Rs. 700
Top 5 Youtube Channels to Learn Digital Marketing for Free :-
The platform YouTube serves as a great platform not only for entertainment, but also for education. You can learn from millions of videos that are free of charge and available anywhere at any time. Youtube will be the ideal choice for anyone who cannot afford to pay for a course or is a self-learner wishing to acquire new skills.
Here is the list of top 5 youtube channels that you should follow to learn digital marketing at free of cost.
- Simplilearn:-
The SimpliLearn YouTube channel has over 1.83 Million subscribers and has uploaded over 3680 education videos, of which few are longer than 10 to 12 hours. SimpliLearn YouTube channel does not only host digital marketing videos, but also posts several other videos related to other software professional courses. In case you want to learn the basics or foundation of a course before taking on the full-fledged paid course or if you still have doubts about the course, this is the best place to start.
https://www.youtube.com/watch?v=I7zvPoQRVYA
- Edureka:-
With over 3.2 million subscribers, Edureka is one of the most popular educational Youtube channels. The channel has uploaded thousands of videos to its channel relating to software and IT professionals. In addition to this, they upload videos related to interview questions and answers, which can help you ace your interviews and land your dream job. In addition to this, they also have youtube channels in regional languages such as Hindi and Telugu. If you prefer watching videos in your language, you can subscribe to those channels.
https://www.youtube.com/watch?v=hiEb1m7CXH4
- Wscube:-
Wscube is a YouTube channel with more than 922k subscribers that posts videos in Hindi about Digital Marketing, Graphic Design, Video Editing, Website Designing, AutoCAD, and programming languages. Along with offering full courses on YouTube, they mostly focus on How to do Educational videos on small topics, such as problem solving videos. If you are looking for Educational videos in Hindi then this is the Best channel for you to Subscribe.
https://www.youtube.com/watch?v=G6DmDqYLWL8
- Neil Patel:-
Neil Patel is one of the top digital marketing influencers in the world, with over 1.1 million subscribers on his YouTube channel, and 800+ videos related to tips and tricks, hacks, and how-tos on various topics of digital marketing. Most of the YouTube videos he uploads on his channel are short videos of 5-10 minutes in length that discuss a variety of digital marketing topics. He is a trusted source when it comes to real-time solutions for digital marketing. Also, he owns Ubersuggest, an SEO auditing tool that is among the most powerful. Also on his website, you will find resources full blogs as well as a free training video called SEO Unlocked.
https://www.youtube.com/c/NeilPatel
- Google Digital Garage:-
Google Garage is a Digital marketing training channel on YouTube by Google, where you can learn digital marketing for free by watching educational videos, but most of these videos focus on Google products. You can also go to the Learn Digital with Google website to learn digital marketing for free. Their youtube channel also has lots of Resourceful videos to gain expertise on concepts of digital marketing.
https://learndigital.withgoogle.com/
https://learndigital.withgoogle.com/digitalunlocked/
https://www.youtube.com/channel/UCjykhY6ZfF2Yq2R_uNZhIIQ/featured
Benefits – Pros and cons of Digital Marketing:-
Digital marketing has been around for a while now and it is one of the most effective ways to market your business. It has many advantages over traditional marketing, such as being able to measure the success (or failure) of campaigns in real-time, and the ability to reach demographics that are often difficult to reach through traditional marketing.
Pros of Digital Marketing:-
- Higher Reach and Effective Targeting Options:- With over 4.6 Billion internet users globally and 850+ Million internet users in India, The reach over digital mediums is huge when compared to offline mediums and because of the technology and AI the digital mediums have an effective targeting options where as a business can reach to the potential buyers based on their Location, Demographics such as age, gender and relationship status, and more interestingly you can target based on their interests and browsing behavior. Because of which the businesses have seen higher return on investment when compared to traditional media.
Measurable:- The one of the best advantage with digital marketing is we track and measure the activities that happen through the campaigns as most of the actions happen online, we will be able track and measure the impact of the campaigns like how many people saw our ad, out them how many has clicked on the ad and how many has turned out as a customer. You can easily relate to the amount spent on each channel and the revenue generated. You get super metrics after the campaigns that can help the advertisers or marketers to make right decisions to improvise and optimize the campaigns to perform better in the future
- Cost effective:- Unlike traditional advertising, the campaign budget and bid amount are decided by the advertiser in digital marketing, the advertiser has control on the budget and then decides how much to pay for each click or impressions, hence the digital advertising has become very cost effective. But in traditional media the publishers will decide the price whereas here in the digital media the advertiser decides the budget. To promote a business digitally you can start with as a minimum as 500 Rs to test your paid advertising campaigns.
Customizable or Personalized:- The best part of Digital marketing is the message that you want to deliver to the target audience can be customizable based on the location, offers, interests, demographics and more. Especially with remarketing you can customize the offers separately for each of the audience based on their browsing history.
There are more and more advantages of Digital marketing and the list keeps going on.
Cons of Digital Marketing:-
As every platform and medium has its own advantages and disadvantages and here follows the same. Digital marketing also has its own pros and cons but compared to traditional mediums it has less number of cons. Here is the list of disadvantages of Digital marketing.
Content and Creativity Challenges:- Content and creativity plays a vital role in digital marketing when it comes to impressing the target audience with social and digital mediums. As the internet is already loaded with a huge amount of content, it becomes a challenge for the business to continuously create useful, unique and creative content that attracts the potential buyers. This is not a disadvantage for companies that allocate a huge amount of budget for content marketing. But definitely it is a big challenge for startups and small companies with lower budgets to create engaging content.
Authenticity and reliability:- As most of the content on the internet is crowdsourced, it becomes a challenge to identify authentic information and more often users get confused to figure out whom to rely on. As the internet is also one of the best sources of income for bloggers, influencers and publishers, most of them try to find an easy way to attract users with click bait headlines. It is also proven several times how people misuse the internet and social media platforms to make money online. But still all the popular platforms are taking necessary actions and launching lots of policies so they can stop these fraud activities as much as they can.
Very Dynamic:- Even though Internet and digital marketing are there for a while but still every platform comes with innovative ideas and keeps adding new features and try to enhance the experience for the users through their platform and hence the businesses and the digital marketers has be on their toes and keep them up to date with the new trends happening in the digital world and keeps them transforming and adapting to these updates.
Why choose Digital Marketing as a Career?
In this current world led by technology, because of smartphones the Internet and social media platforms have become part of our day to day life. Mobiles are no longer used just for calling or messaging purposes only. We can’t even imagine a day in our life without the internet and smartphones. Digital marketing has become the talk of the town for over a decade now and is going to be there in the buzz for another 2 to 3 decades. As the usage of smartphones increases, so the businesses are trying to market their business digitally and so the demand for Digital marketers are increasing day by day. Digital marketing is listed as one of the top 10 career options in this decade and also one of the highest paid domains.
Companies and Industries where Digital Marketing is used?
The ultimate goal for any company or business is to reach out to the end customer and sell their products and services and this where Digital marketing plays an important role. No matter what your business is or whatever the industry is Digital marketing can help you reach potential buyers. No matter if it is a startup or a MNC, No matter if it is a B2C company or B2B company, every company uses digital marketing for their brand promotion and boosting their revenue.
Some companies hire full time employees for digital marketing roles, some will outsource the digital marketing works to an agency and few startup companies which don’t have much marketing budgets hire freelancers and pay them per task.
To name a few industries, Digital Marketing is used in Ecommerce, retail, Service based industries, real estate, Entertainment, FMCG and more, and to name the companies Amazon, flipkart, zomato, swiggy, myntra, Byjus and more. Companies like Pepsi, Coca-cola, Redbull, Fevicol who don’t sell their products directly to the customers, who sell only through retailers still use Digital marketing to promote their brand, and build their brand loyal customers.
Salary packages of Digital Marketers in India:-
As we discussed earlier Digital marketing is one among the top 10 list of highest paid skills in 2022 and also one of the highest demand skills in India and globally. The minimum salary package of an entry level employee or a fresher in digital marketing starts with Rs 2,40,000 Per Annum and an intern can nearly get a salary close to Rs. 1,50,000 Per annum which is like Rs. 10k to 12k Per month. But a fresher who does a course from a reputed institute with good knowledge in digital marketing can expect a minimum salary of Rs. 20,000 per month.
As digital marketing comprises various modules it is not necessary that a person who pursues a course in digital marketing has to join as a Digital marketer. He can gain expertise only in any one module and start his career as SEO Executive or PPC executive or Social media executive and move up the ladder as a specialist by gaining a year of experience as an analyst or an executive.
Here is the salary packages for different roles in Digital marketing industry:-
|
SEO Analyst / Executive PPC Analyst / Executive Social Media Analyst / Executive Digital Marketing Executive |
0 – 1 Year Experience | Rs. 2,00,000 to 3,60,000 Per Annum |
|
SEO Specialist PPC Specialist Social Media Specialist Digital Marketing Specialist |
1 – 3 Years Experience | Rs. 3,60,000 to 6,00,000 Per Annum |
|
SEO Manager PPC Manager Social Media Manager Digital Marketing Manager |
3 – 6 years Experience | Rs. 6,00,000 to 12,00,000 Per Annum |
|
SEO Head PPC Head Social Media Head Digital Marketing Head |
6 – 12 Years Experience | Rs. 12,00,000 to 25,00,000 Per Annum |
What is the eligibility criteria to pursue Digital Marketing course in India:-
If you’re good at communicating, if you know how to operate a laptop, if you know how to surf the internet and if you’re familiar with MS-office concepts, you’re qualified to take on a digital marketing course. You don’t need any coding skills or technical knowledge to learn digital marketing. Knowing a little coding will be helpful, though.
However, a candidate’s eligibility to take up a digital marketing course depends on his/her reasons for doing so, because digital marketing has many career options apart from just jobs. As an example, you can start a blog and make money online through affiliate marketing, or start freelancing, or start selling digital marketing services, or start your own business and market it using the knowledge and skills you’ve acquired in this course. Therefore, applying for a job after completing a course is just one of the career options available.
If you intend to get a job with an MNC after completing the course, you will need a minimum graduation (10 + 2 + 3 years of education) as most MNCs prefer to hire candidates with a minimum degree.
There are no eligibility requirements for those who want to pursue the course for passive income, start their own business, or get a job in a small company or startup.
| Objective | Eligibility | Skills Required |
|
No Eligibility Criteria |
|
| Get a Job in Small and Medium size companies or Startups | No Eligibility Criteria |
|
| Get a job in MNCs |
Minimum Degree or (10+2+3 Years Education) |
|
| Pursue Post Graduation in Digital Marketing |
Minimum Degree or (10+2+3 Years Education) |
|
Digital Marketing Course Syllabus:-
Digital marketing is one of the most important aspects of any business, whether it’s a start-up or an established company. In order to stay ahead of the curve, it’s important to keep up with the latest digital marketing trends and strategies. That’s why in this blog we are going to list all the topics that you should learn as a part of the digital marketing course that covers all the latest trends and techniques. Digital marketing comprises many modules like SEO, PPC, SMM, Email marketing, Affiliate marketing, Content marketing and more.
Here is the complete checklist of the course curriculum that you need to know before you take up the course.
- Digital Marketing Introduction
- SEO (Search Engine Optimisation)
- Google Ads (SEM – Search Engine Marketing, PPC – Pay per click)
- SMM (Social Media Marketing)
- Email Marketing
- Content Marketing
- Affiliate Marketing
- Website Monetization (Adsense)
- Blogging
- Mobile Marketing
- ASO (App Store Optimisation)
- Youtube Marketing
- Quora Marketing
- Web Analytics
- Digital Marketing Strategy (Budgeting and Planning)
These are the Main core topics of digital marketing and each topic consists of sub topics. Let us dive into each topic in detail.
SEO (Search Engine Optimisation) – Search engine optimisation is the process of optimizing a website so that search engines can understand the website better and rank it in the first page of Search engine results page (SERP). When you search in Google you will find lakhs of results in SERP for a particular keyword and Google will show max 10 results per page. Most of the time the user will not go to the second page. So it is very important for any business to optimize their website and rank on the first page of SERP.
Topics in SEO:-
- Keyword Research
- Onpage SEO
- Offpage SEO
- Technical SEO
- Local SEO – Google my business and Business Local Listings
- SEO Auditing – Website Analysis
- Tools to use for SEO
- SEO Competitor Analysis
- Image and Video Optimisation
- Understanding Search Console
Search Engine Marketing (SEM) – There are different terminologies which people refer to SEM such as PPC (pay per click), Google Ads, Online Paid advertising and so on. Every business wants to get immediate results and paid advertising is one of the best ways to achieve that. SEM is all about running paid campaigns in search engines.
Topics in SEM:-
- Understanding the basics of paid advertising
- Campaign Structure
- Budgeting and Planning
- Understanding Different types of Campaigns
- Search Campaigns
- Display Campaigns
- Video Campaigns
- Shopping Ads
- Discovery Ads
- Different types of Ad formats
- Local Store Campaigns
- Understanding Reports and Optimisation
- Importance of Data and Different Types of Metrics.
Social Media Marketing (SMM) – SMM is one of the most happening things in Digital Marketing, Facebook with over 239 million users, instagram with 140 million users and Linkedin with 82 million users in India, every business is trying to reach their target audience over Social Media platforms and build their fan base.
Topics in SMM:-
- Facebook Marketing (organic and paid ads)
- How to create a Facebook page for business and understanding important settings
- Facebook Insights
- Competitor Analysis
- How to plan content calendar
- Facebook Paid Ads
- How to setup ad account and business manager accounts
- Setup Pixel for tracking
- Campaign structure
- Ad formats and Ad Placements
- Reporting and Optimisation
- Instagram Marketing
- Pinterest Marketing
- Linkedin Marketing
- Twitter Marketing
Email Marketing:- Email marketing doesn’t need any special introduction as it is one of the oldest, popular and more effective ways of marketing. Email marketing, the practice of sending emails to a list of subscribers, has been increasing at an alarming rate. Many organizations and companies use email marketing as their primary form of reaching potential customers and clients. Email marketing is one of the most cost-effective ways to reach a higher volume of potential customers and encourage them to buy your products or services.
- Email Marketing is Simple to Set Up and Maintain
Inbound marketing is easier than ever thanks to user-friendly email management solutions such as Salesforce’s Marketing Cloud or Act-On Software. They let email marketers create and send campaigns without dealing with the hassle of setting up complex email servers.
- Email Marketing Combats Lagging Response Rates
Email marketing can help you get more sales because you don’t need to encourage prospective customers to check out your website, as most have already done so. Email marketing is a one-step process that takes almost no time at all, and it can be easily integrated with your existing marketing channels to improve response rates.
Content Marketing:- Content marketing is the process of creating and distributing valuable, relevant, and consistent information to a clearly defined audience in order to achieve a desired action. It can include anything from blogs, videos, infographics, white papers, e-books etc. There has been a lot of fuss about content marketing recently because it has shown to work better than any other type of promotion for B2B enterprises. What sets content marketing apart from other forms of business communication or online advertising is its focus on building a community – anyone who genuinely wants to learn about your product or service should be able to find accurate, interesting, useful and entertaining information on your site without being bombarded by sales pitches.
Affiliate Marketing:- Affiliate Marketing is a form of internet marketing in which an affiliate earns commissions for the referral of customers to a particular brand or product. To put it simply, you promote products and services to earn a commission for each sale that is done through your link. Unlike other marketing, you will be earning commissions from your customers and the company that is doing business directly with the customer. This is one of the reasons why this form of marketing is considered more reliable and fast-paced than traditional online marketing methods.
Google Adsense or Website Monetisation:- AdSense was introduced in 2003 by Google to help webmasters increase revenues from their content through advertising. Google adsense is an online advertising service, which enables website owners to display relevant ads on their site in return for payment. It’s one of the most popular methods of monetizing a website. Google makes their money by selling ads and shares some of the revenue from those ad sales with Site owners who have Google Adsense code installed on their webpages.
Webmasters can generate income from clicks when people are viewing their content and then interest what they are clicking on – like a banner or article text link. This is referred to as CPC (cost per click) as the advertiser will only pay for each click on their ad. In addition, there are also CPM (cost per 1,000 impressions) and CPA (cost per action) models. Google will automatically detect what type of clicks you have on your ads and will charge you accordingly. There are other options available to monetize your website such as through YouTube videos and more.
AdSense is one of the most popular online advertising programs in the world today and has many benefits like a simple setup, high eCPM rates, ease of use etc.
Blogging:- Many people find blogging to be a great outlet for them to express themselves in the form of words. Not only do they have a chance to share their thoughts and ideas, but they also get personal satisfaction from it. Blogging can be an excellent hobby or even a full-time job; you really just need your own motivation and dedication.
Blog is a short form of the word Weblog. A blog is an online journal where people can post entries that others can read and comment on. The topics of these entries might range from interesting stories to current events, from personal life to family news, from jokes to poems, and so on.
The concept of a blog came about when people started to realize that they had a lot to say and they were looking for a platform where they could express their thoughts easily. If you are looking to start a blog, then you can use platforms like blogger or wordpress to start at free of cost.
App Store Optimisation:- App Store Optimisation or ASO is a marketing strategy where you optimize your mobile app to improve the visibility of mobile applications on the App Store. The principle entails gathering what’s known as app analytics and then using those insights to improve marketing. The goal is to make your app stand out in search results on the store by boosting its rankings with keywords, description, title, and iconography. Keywords are important because they determine which users will see your app during a search query for specific data.
Youtube Marketing:- Youtube marketing has become a popular topic of late. From the standpoint of both consumers and businesses, Youtube marketing is all about how to optimize your video content in order to achieve maximum engagement with your viewers. But despite the recent influx in popularity, not all marketers are fully utilizing Youtube as an effective marketing tool. The key is ensuring that your product or service aligns with those who are most likely to watch your video content.
In order to ensure that your Youtube marketing campaign is a success, you need to strategize by understanding who your target audience is and what their needs are. The most cost effective way to do this is first to do an online search for keywords related to your product or service and make videos that can help your customers to solve their problems using your products. Once your video is ready you need to optimize your video with proper keywords, titles, descriptions, and thumbnails so your videos get maximum visibility in search results on youtube.
Quora Marketing:- Quora is a Q&A website that allows users to post questions and other people to answer them, Quora is a natural fit for marketers. The site’s popularity and the volume of questions it presents are a boon for marketers looking to establish brands, reach prospective customers, or enhance their sales. This particular Q&A website has garnered over 30 billion page views in the past year alone! From asking about what foods taste best with leftover pizza crust to sales queries about laptops, it’s no surprise that Quora Marketing is in such high demand among digital marketers everywhere.
Website Analytics :- Website analytics is the process of measuring traffic, marketing effectiveness, and other metrics on a website. It can be used to optimize the user experience and deliver consistent communication with visitors. In order to use website analytics effectively, it’s important that you have a baseline understanding of what they are, what they can provide, and how they operate in your business.
Website analytics is a set of statistical tools that provide information on how visitors interact with a website. These tools track events to measure factors such as site traffic, conversion rates, and other metrics. Website analytics allow you to monitor the performance of your marketing efforts and guide future expansion. An analytics system calculates data gathered from your website using tracking codes (such as Google Analytics). It provides insight into what tactics are most effective at capturing new visitors and keeping your existing base engaged.
Digital marketing Strategy:- Digital Marketing Strategy is the process of preparing a plan that will allow businesses to efficiently use digital marketing tools to reach their target audience while achieving their goals of increasing sales and awareness. This includes measuring campaign success through analytics data while following the latest trends in social media advertising tools. Many businesses use digital marketing strategy to help grow their business through online advertising. These strategies include budgeting and planning for your campaigns with the focus on reaching target audiences.
Certifications for Digital Marketing that helps you to get hired:-
In a competitive job market, it might seem like your credentials, work experience, and education are not just enough to get hired. However, when trying to make that first impression on a hiring manager or recruiter via CV or cover letter, there are some certifications that could give you the edge over others. Digital marketing is one of the most popular industries to work in today. With so many people striving for jobs in this field though, hiring managers want to be sure they bring on the best candidates with specific skill sets and experiences for their organizations.
There are several digital marketing certifications that can help you to get hired. Here are some of the most well-regarded and popular ones:
- Google Ads Certification: Google offers several certifications that demonstrate proficiency in different areas of digital marketing. The Google Ads certification, in particular, shows that you have a thorough understanding of how to create and manage Google Ads campaigns.
- Google Analytics Certification: Another Google certification, the Google Analytics certification demonstrates expertise in using Google Analytics to analyze website traffic and user behavior.
- HubSpot Inbound Marketing Certification: The HubSpot Inbound Marketing Certification covers a wide range of topics related to digital marketing, including content creation, SEO, social media, email marketing, and more.
- Facebook Blueprint Certification: The Facebook Blueprint Certification demonstrates proficiency in using Facebook’s advertising platform, including how to create and manage Facebook and Instagram ads.
- Hootsuite Social Media Marketing Certification: The Hootsuite Social Media Marketing Certification covers topics related to social media strategy, including how to create and manage social media campaigns across various platforms.
- Digital Marketing Institute Certification: The Digital Marketing Institute offers a range of certifications that cover various aspects of digital marketing, including social media marketing, search engine optimization, and digital strategy.
Having one or more of these certifications on your resume can help demonstrate to potential employers that you have the skills and knowledge necessary to succeed in a digital marketing role.
What are the career options for a digital marketer
Digital marketing is a rapidly growing field with many career options. Here are some of the most common career options for a digital marketer:
- Digital Marketing Specialist/Manager: This role typically involves creating and implementing digital marketing campaigns across various channels, including social media, email, search engines, and more.
- Content Marketer: A content marketer is responsible for creating and managing content across various platforms to engage with the target audience and promote a brand or product.
- SEO Specialist/Manager: An SEO specialist or manager works to optimize a website’s content and structure to improve its visibility and ranking on search engines like Google.
- PPC Specialist/Manager: A PPC specialist or manager is responsible for creating and managing paid advertising campaigns on platforms like Google Ads and Facebook Ads.
- Social Media Manager: A social media manager is responsible for creating and managing social media content and campaigns to engage with the target audience and promote a brand or product.
- E-commerce Marketing Manager: An e-commerce marketing manager is responsible for developing and implementing digital marketing strategies specifically for e-commerce businesses.
- Digital Analytics Manager: A digital analytics manager uses data analytics tools to track, analyze, and optimize the performance of digital marketing campaigns and channels.
- Digital Marketing Consultant: A digital marketing consultant provides expert advice and guidance to businesses on how to improve their digital marketing strategies and campaigns.
These are just a few of the many career options available in digital marketing. With the continued growth of digital technology and the increasing importance of online marketing, the demand for skilled digital marketers is likely to continue to increase in the coming years.